Sid Madge is a brand strategist and founder of The Meee Programme. His first book ‘Meee in a Minute - 60 ways to improve your life in 60 seconds’ became a best-seller and celebrates the work of the Meee Programme. It draws on his knowledge of branding and expertise from neuroscience, psychology, education, business and sociology.
He has worked for some of the world’s largest companies and in 2010 walked away from the corporate life to find a new meaning. In 2015 while running a workshop for teenagers in North Wales, he was shocked by the levels of low confidence and low self-esteem. Young people and adults were looking to the future with fear and uncertainty and shocking statistics around anxiety, depression and suicide rates in the UK were rising. He had to act and thus, The Meee Programme was born.
Over 20,000 people have been a part of Meee and his vision is to help make the world a better place using imagination, creativity and passion. He has no idea where the Meee journey will end up, but hopes that it reaches and touches the lives of millions of people to help make their lives more worthwhile and meaningful.